Looking Way Up: Ford posts 33% sales gain in 2009, 15% market share
While automotive sales have been almost universally down in 2009 compared to 2008,Ford has a legitimate reason to crow about its December figures, which are up a third over December of ’08 and an impressive 50 percent over November.
Ford boasts that its market share is up to 15 percent – one full percentage point higher than in 2008 and the first time since 1995 that the Blue Oval has gained on its competitors. Ford, Lincoln and even Mercury sales were improved in December. Here are a few of the highlights:
- Ford Fusion: Posted a December sales increase of 83 percent and set new December (18,852) and full-year (180,671) sales records.
- Ford Taurus: Sales totaled 7,256 for the month, up 110 percent versus a year ago. Since the introduction of the 2010 model in August, Taurus sales are nearly 90 percent higher than a year ago.
- Ford Escape: Set a December sales record (19,156), up 75 percent versus a year ago. For the full year, Escape sales totaled 173,044, the second-best sales year ever.
- Ford F-Series: America’s best-selling truck for 33 years in a row. Best sales month since March 2008. F-Series sales in December were 48,209 (up 16 percent), bringing the full-year total to 413,625. In 2009, F-Series increased its leadership position among full-size pickups with a 4 percentage-point gain in segment share.
- Ford Hybrids: December sales of hybrid vehicles totaled 2,843, up 147 percent versus a year ago. Sales totaled 33,502 in 2009, a new record and up 72 percent versus a year ago.
Ford’s full-year sales totaled 1.62 million vehicles, down 15 percent from 2008. Even that, though, is a mild ray of sunshine considering that the industry was down about 20 percent overall.