First Drive: 2011 Ford Fiesta
The 2011 Ford Fiesta subcompact is the first fruit born of the automaker’s new One Ford strategy. The idea is to conserve resources and development costs by making every model uniform throughout the world. Ford has tried this sporadically over the last 40 years with only mixed success. The trick is finding a recipe that appeals equally in Beijing, Barcelona, and Boston.
The Fiesta was designed and developed by Ford of Europe as a home-grown Anglo-German product. The U.S. version, made in Mexico, retains its European-style sophistication in materials, workmanship, and driving dynamics, but can that perception of quality overcome the American market’s historic aversion to tiny cars?
We’re testing two Fiestas, a mid-trim sedan with an automatic transmission ($16,595) and a top-trim hatchback with a manual shift, which rang up at $17,795. The engine is a 120-hp 1.6-liter four-cylinder….click here for full report.