2011 Ford Focus Reveal

Next-gen Ford Focus live unveiling – Click above for high-res image gallery

It’s taken far too long, but an all-new Ford Focus has arrived and we’ve just seen it in the metal here at the 2010 Detroit Auto Show. Complete with a new platform, new engine, some shapely sheetmetal and a host of tech, this new Focus that we’ll finally be sharing with Europe and the rest of the world promises to set a new bar for the small car C-segment.

The Focus will initially be available in the U.S. in both four- and five-door hatchback body styles, with a three-door hatch and coupe likely in the works as well. A new 2.0-liter direct-injected four-cylinder engine producing 155 horsepower and 145 lb-ft of torque will be the only engine at launch, but buyers will have a choice between a six-speed manual transmission and Ford’s new six-speed dual-clutch transmission.

Ford also confirmed during its press conference this morning that a Focus Electric is due to arrive in 2012, with a hybrid version arriving the next year – both of which will be built in Michigan.

For all the details, take a look at Autoblog.com deep dive of the next generation Ford Focus after checking out the shots from the Detroit Auto Show in the gallery above. Take a look at the video of the 2011 Ford Focus live reveal.
http://www.blogcdn.com/videos/player/player.swf

2010 F-150 to get a V-6 option

Ford hasn’t offered a V6 option in the F-150 since its best-selling truck was redesigned for the 2009 model year, but a report from our friend Mike Levine over at Pickuptrucks.com says that’s about to change. Levine cites sources at the Blue Oval who say the same Ti-VCT 3.7-liter V6 (shown abovet) that will power the 2011 Mustang and Lincoln MKX will also be found under the hood of the F-150 by the end of the year. Levine tells us that the 3.7 will likely only be added to the XL and STX models, though there is a chance that the XLT could also get some fuel-sipping love. A V6 pickup will likely be a big hit with fleet customers as well as buyers who love trucks but don’t use them for towing or hauling.

The sources didn’t quote power numbers, but since the Lincoln MKX version will reportedly produce the same 305 horsepower and 280 pound-feet of torque as the one used in the Mustang, there is a good chance that Ford will simply copy and paste the same mill under the hood of the smallest F-Series. If the 3.7 does find its way into the F-150, we’ll be very interested to see the official EPA fuel economy numbers. We can’t see a 23 or 24 miles per gallon full size pickup with up to 305 hp being a bad thing. Make sure to check with your Southern Maryland Ford Dealer for exact specs and availability.

SOURCE [AutoBlog]

2011 California Special Mustang at Detriot Auto Show

We at Waldorf Ford spent a lot of our time reading some of the coverage from the 2010 Detriot Auto Show. Lets be honest, we all want to see whats going to be hot in the coming year. We were not surprised to see a lot of coverage of the 2011 Ford Mustang. As one of the top Ford Dealers in Maryland we know how popular the Ford Mustang is in this area and we were not surprised to see such great reviews all over the web. Click on the picture below for some great pictures from our friends at Autoblog.com and make sure to check with us for your very own 2011 Ford Mustang.

Ford is wasting no time in releasing a variation of its 5.0-powered Mustang, starting with the California Special for 2011. The GT/CS was last introduced as a 2007 model and featured a unique appearance and wheel package available only on the premium GT coupe and convertible. Ford hasn’t officially released any details on the new GT/CS, but after inspecting the car in person on the show floor of the Detroit Auto Show, it looks like the 2011 model will have similar features.

Up front the GT/CS gets a larger and more aggressive spoiler painted in matte black as well as a horizontal bar grille featuring the pony logo on one side. The rear is enhanced by a new lower fascia with a GT500-style diffuser and a taller decklid spoiler. Finally, GT/CS graphics, a set of side scoops and a set of 10-spoke wheels round out the exterior enhancements. We’ll let you know as soon as we hear more details about the car from Ford, including pricing.

SOURCE [AutoBlog]

2010 Detroit Auto Show: 2011 Ford Focus

We at Waldorf Ford,  are so excited about this redesign and direction of the 2012 Ford Focus.  Seems others share our enthusiasm.

The North American International Auto Show (NAIAS), more popularly known as the Detroit Auto Show, is underway at least for the press. Thus, our first major post focuses on (pardon the word play) the all-new, all-different 2011 Ford Focus.

DETROIT, Jan. 11, 2010 – The next-generation Ford Focus makes its worldwide debut providing customers with more affordable technologies and features than ever in this segment, as well as detailed craftsmanship, outstanding fuel economy and a new standard for driving quality.

Sleek, stylish and sporty, both the four-door sedan and five-door hatchback body styles of the next-generation Focus are previewed prior to their production start for Europe and North America late in 2010 and market launch early in 2011.

The new Focus will be nearly identical in all markets, with 80 percent parts commonality around the world.
“The new Ford Focus is a clear demonstration that our ONE Ford strategy is providing global consumers with great products that harness the best of Ford Motor Company,” said Alan Mulally, Ford’s president and CEO.

“The efficiencies generated by our new global C-car platform will enable us to provide Ford Focus customers with an affordable product offering quality, fuel efficiency, safety and technology beyond their expectations,” he added.

Simultaneous launch in Europe and North America
Production of the next-generation Ford Focus will begin simultaneously in Europe and North America in late 2010, with individual market launches starting early in 2011. Launches in Asia, Africa and South America will follow. Initial production will be concentrated at the Saarlouis (Germany), Michigan (United States) and Chongqing (China) Assembly Plants.

The new Focus will be one of up to 10 unique models to be built from Ford’s new C-car platform, which is expected to generate total sales in all regions of 2 million units annually by 2012. The first of these will be the new Ford C-MAX and Ford Grand C-MAX – unveiled at the 2009 Frankfurt Motor Show – for launch in Europe in the second half of 2010.

“Global customers increasingly want smaller cars with outstanding fuel economy, but without sacrificing any of the style, technology, connectivity and driving quality they demand from larger vehicles,” explained Derrick Kuzak, Ford’s group vice president of Global Product Development.

“Our next generation of C-cars – led by the exciting new Focus – will clearly show that Ford is ready to meet that challenge,” said Kuzak.

Engineered without compromise
The new Ford Focus has been developed by a global team, led from Ford’s European small and medium vehicle center of excellence in Merkenich, near Cologne, Germany, with powertrain development led by a similar team at Ford’s technical center in Dunton, England. The vehicle has been engineered without compromise to meet all customer and legislative requirements of the major worldwide markets.

In developing the vehicle for global markets, the product team in Europe was able to call on the experience acquired from recent programs like the much-acclaimed new Ford Fiesta, and was supported by the expertise of vehicle and powertrain technology specialists located in Ford’s engineering center in Dearborn, Mich.

Ford’s global development and sourcing strategy made it possible to provide a level of performance and feature content that is unrivaled for this vehicle segment and surprising even to drivers of larger, more premium vehicles.

Taking kinetic design to the next level
The no-compromise approach to the new Ford Focus is immediately evident from the striking exterior design of the four-door sedan and five-door hatchback models that take center stage at the 2010 NAIAS.

“The all-new Focus is at the center of convergence for automotive trends,” said J Mays, Ford group vice president of Design and chief creative officer. “We’ve designed it with an acute understanding of global customers, yet it’s tailored for each individual region. Focus combines the best from Europe, North America and Asia to deliver a level of emotional driving enjoyment never before experienced in a car this size.”

The two models share a sporty and dynamic character, marking the next evolution of Ford’s acclaimed kinetic design form language, which has contributed to the growing popularity of the company’s latest small and medium cars.

The kinetic design approach uses bold vehicle designs to capture the feeling of energy in motion, so that cars look like they are moving – even when they are standing still.

With its striking front end, sleek profile, dramatic rising beltline and athletic stance, the new Focus clearly telegraphs the rewarding driving experience that awaits customers when they take to the road.

This dynamic quality is reinforced by the distinctive design of the interior. The new Focus has an extremely modern, cockpit-style interior, with the stylish center console wrapped around the driver and providing outstanding access to the vehicle’s major controls and display panels.

A key element of the interior is the quality of craftsmanship. The cabin’s bold and contemporary graphics, the sculptured shape of the soft-touch instrument panel and the choice of superior trim materials all help to give occupants the feeling that they are traveling in a premium-class car.

Unmatched driving quality
When it was introduced in 1998, the original Ford Focus brought new levels of agility and responsiveness to the C-segment. The all-new Focus plans to raise the benchmark once more, targeting class-leading driving quality that blends outstanding steering precision and road feedback with significantly improved refinement and ride control.

To deliver this performance, engineers have updated the innovative suspension concepts from prior models, developing optimized new designs for the “control blade” multilink rear suspension and the semi-isolated front and rear subframes.

The chassis design is complemented by a completely new Electric Power Assist Steering system, which has been carefully tuned to deliver pure and precise responses at high speed while remaining light and maneuverable for parking.

Ford’s European driving dynamics specialists have also enhanced cornering stability and agility with the introduction of an advanced Dynamic Cornering Control system, which uses “torque vectoring” techniques to transfer power between the drive wheels to deliver reduced understeer, improved traction and better turn-in.

All global customers will benefit from the same quality of dynamic performance in the new Focus. Identical chassis and suspension architecture is being used for all markets, except for minor regional tuning differences, such as local tire specifications.

Efficient powertrains deliver performance with outstanding economy
The engaging driver appeal of the new Ford Focus is magnified by a powertrain range that delivers spirited performance and targets outstanding levels of fuel economy and CO2 emissions.

The global powertrain lineup for the new Focus will include a range of state-of-the-art Ford EcoBoost™ four-cylinder turbocharged direct injection (DI) engines – including the 1.6-liter unit in Europe and a choice of advanced and improved Duratorq TDCi common-rail diesel engines, all of which offer reductions in fuel consumption of between 10 and 20 percent compared to the outgoing models.

For the NAIAS preview, Ford is showing a completely new 2.0-liter gasoline engine for the North American market that features DI and Twin Independent Variable Camshaft Timing (Ti-VCT) for enhanced performance and fuel efficiency. The new 2.0-liter DI Ti-VCT engine is up to 20 horsepower more powerful than the current 2.0 Duratec I-4 unit while contributing to projected fuel economy gains of more than 10 percent.

To maximize the performance and economy advantage enjoyed by the new Focus, the 2.0-liter DI Ti-VCT engine is mated with the latest dry-clutch six-speed Ford PowerShift automatic transmission. This transmission uses an advanced dual-clutch design, which alone can help to reduce fuel consumption by up to 9 percent compared to a traditional four-speed automatic.

The dry-clutch PowerShift transmission is based on more efficient manual gearbox technology, and does not require the additional weight and complexity of torque converters, planetary gears and oil pumps used in conventional automatics. Electronically controlled twin clutches shift gears quickly and smoothly, providing the seamless flow of torque plus the refinement and ease of operation customers expect from a premium automatic transmission.

Ford also has confirmed plans to begin building a full, battery electric vehicle in 2011 at its Michigan Assembly Complex, for sales in North America. It will be the company’s first battery electric passenger vehicle.

Intuitive technology enhances convenience and safety
The next-generation Focus will bring C-segment customers around the world an exciting array of advanced technologies generally found in larger, more premium vehicles. The global scale of Ford’s C-car program makes more technologies and features economically viable than ever before for cars in this segment.

The technology package of the new Focus promises not only clear leadership in the C-segment, but also includes features customers in larger, more premium segments would find surprising.

The new technologies have been designed to be simple and highly intuitive to use, while enhancing both convenience and safety for the vehicle occupants.

Within the cockpit, the most significant innovation is the company’s next-generation driver connect technology, MyFord, which provides the driver with a state-of-the-art combination of controls and display screens to operate the key vehicle features. On high series vehicles, the MyFord system includes an 8-inch touch screen, allowing the driver to control a wide range of functions via a clear and intuitive color display.

MyFord is complemented by a new generation of Ford’s powerful SYNC® connectivity package, which includes a sophisticated voice control system, Bluetooth and satellite navigation, along with connection points for a wide variety of external devices and media players.

Other available safety and convenience technologies include keyless entry and “Ford Power” start button, a rearview camera and a semi-automatic parallel parking system that automatically steers the vehicle into a parking spot.

Strength and safety
The Focus platform provides an incredibly strong and stiff structure, which not only benefits vehicle dynamics and refinement but also provides the basis for enhanced crash performance.

High-strength steels are used extensively in the next-generation Focus body shell. High-strength steels comprise 55 percent of the body shell, and more than 26 percent of the vehicle’s structure is formed from ultra-high-strength and Boron steels – significantly more than any other Ford product. These advanced materials help the structure meet the most stringent crash legislation across world markets, while minimizing the vehicle’s weight.

The structural integrity of the body shell is also reflected in its torsional rigidity, which is 25 percent greater than the current North American Focus.

Quality and craftsmanship in every detail
With global customers now demanding a more premium experience from small- and medium-sized vehicles, achieving outstanding levels of quality and craftsmanship was a primary objective for the new Focus.

The new Focus will make significant strides in reducing cabin noise, promising a quiet cabin environment. This refinement complements the fresh new interior design and higher craftsmanship levels to create a premium feel akin to larger vehicles.

Each component in the vehicle that the customer will touch, see, hear or even smell has been subjected to rigorous analysis to ensure that it will exceed an owner’s expectations. Particular attention has been given to the quality of interior trim materials, and the color matching, gaps, flushness and tolerances where one part meets another.

Across the majority of vehicle attributes, Ford has developed a global DNA standard that defines the exact attributes a part should have to meet the quality requirements of the brand. Examples include the sound the door makes when it is closed, requiring special attention to the door structure and latch mechanism, and the design of a steering wheel, right down to the thickness of padding and size of stitching on the rim.

This meticulous attention to detail is also reflected in Ford’s global manufacturing strategy for the Focus, with consistent standards and processes being applied in every one of the assembly plants, wherever they are located in the world.

“We believe the new Ford Focus will provide consumers with an unmatched driving experience, together with an unrivaled ownership experience,” said Jim Farley, Ford group vice president, Global Marketing. “The Focus brand always has been very special to Ford, and this new global model shows our commitment to developing another generation of exciting and appealing cars.”

Press release via Ford
Source: Automotive.com

2010 FORD TAURUS WINS FIRST-EVER EDMUNDS.COM TECHNOLOGY BREAKTHROUGH AWARD

The 2010 Ford Taurus is the winner of the first-ever Edmunds.com Technology Breakthrough Award; the award was presented today at the 2010 International CES (Consumer Electronics Show®) in Las Vegas

The Taurus offers more user-friendly technology than other cars twice its price, including 10 class-exclusive technologies not available from any other manufacturer

In addition to receiving the Edmunds.com Technology Breakthrough Award, the Taurus is serving as the official vehicle of CES, and the 2010 Taurus SHO was dubbed Esquire magazine’s first-ever “Car of the Year”

DEARBORN, Mich., Jan. 7, 2010 – America’s most innovative sedan, the hot-selling 2010 Ford Taurus, is the winner of the first-ever Edmunds.com Technology Breakthrough Award. The announcement was made today at the 2010 International CES (Consumer Electronics Show) in Las Vegas.
“We chose the 2010 Ford Taurus to receive the first annual Edmunds.com Breakthrough Technology Award because the vehicle offers an extensive and impressive array of electronic amenities that also represent an excellent value for consumers,” said Doug Newcomb, senior technology editor, Edmunds.com.
The Edmunds.com Technology Breakthrough Award is presented to vehicles that set the standard for intuitive, practical and affordable technology that enhances safety and convenience for drivers and passengers. Any new vehicle available for sale within the U.S. within the last year is eligible to receive the award.
With its expressive styling, the Taurus offers more user-friendly technology than other cars twice its price, including 10 class-exclusive technologies not available from any other manufacturer.
“In addition to the innovative Ford SYNC® system that provides voice-activated Bluetooth and iPod connectivity and free features such as 911 Assist™ and turn-by-turn navigation, the Taurus also has heated and cooled Multi-Contour Seats with Active Motion™, Adaptive Cruise Control and Collision Warning with Brake Support, Blind Spot Information System (BLIS®) with Cross Traffic Alert, SIRIUS Travel Link™ and SecuriCode™ Keyless Entry Keypad,” said Newcomb.

Other class-exclusive features include:
Easy Fuel® Capless Fuel Filler – a self-seal system without a traditional fuel cap. No lost, dangling or spinning caps. It seals automatically every time.

Sony Audio® System – a surround-sound system that delivers Dolby® Digital

5.1 sound through 12 high-quality Sony speakers.

Available EcoBoost™ V-6 – a 3.5-liter twin-turbo V-6 engine that delivers the output of a V-8, 365 horsepower, without compromising its V-6 fuel economy.

MyKey™ – a programmable feature that allows parents to limit top speed and audio volume and set speed alert chimes to encourage safer driving.

In addition to receiving the Edmunds.com Technology Breakthrough Award, the Taurus is serving as the official vehicle of CES, and the 2010 Taurus SHO was dubbed Esquire magazine’s first-ever “Car of the Year.” Since going on sale in August 2009, Ford‘s all-new Taurus has received more than a dozen awards from an array of leading consumer and automotive publications.

Want to drive a 2010 Ford Taurus?  Stop in to Waldorf Ford today, we have several in stock including 2010 Taurus SHO!

For additional coverage of the Edmunds.com Technology Breakthrough Award, visit http://blogs.edmunds.com/strategies/.

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Ken Block Leaves Subaru – Heads For WRC With Ford

Ok, not many of here at Waldorf Ford are into WRC or X-Games, but thought this was a great testament to the Ford brand and especially for Ford Focus and the upcoming 2011 Ford Fiesta. Now, the video isn’t of Ken Block driving either of these, but it is a glimpse of what we should expect to see once he is behind the wheel of a Focus and Fiesta. Below the video is the complete article about him leaving Subaru to drive a Ford.

http://www.youtube.com/v/RjtG-dQNVIs&hl=en_US&fs=1&color1=0x2b405b&color2=0x6b8ab6&hd=1&border=1

Youtube gymkhana phenom and X-Games Rally Racing star Ken Block has left Subaru Rally Team USA and will compete in both WRC and Rally America on behalf of Ford Motor Company in 2010. The official announcement came from Ford this morning, although USA Today broke embargo and posted the story 12 hours early, creating an instant buzz in the Rally community.

“The easiest thing for me to say is that I am really stoked to have this partnership with Ford. This is going to be one of the biggest challenges of my life and my career. With the World Rally Championship, I am stepping into the biggest rally championship in the world and I will be competing against some of the best drivers in the world. That level of racing isn’t something that you just step into and expect to instantly be on the podium. I would be in fantasyland if I thought that I was going to be anywhere near that. So, for me, 2010 is a developmental year and I am really looking to develop my skills as far as I can and then I can began pushing harder in 2011 and 2012. It is going to be an amazing experience, but I am also very realistic about where I stand in this world and what my goals are going to be for the next year to three years,” Block says.
Block was the 2005 Rally America Rookie of the Year and is a three-time medalist at X Games. Additionally, Block has cultivated a tremendous cult following with his Gymkhana videos on YouTube. The plan is for Block to drive the current Ford Focus developed for FIA World Rally Championship (WRC) competition, and drive the new Ford Fiesta in the Rally America series and the X Games. Beginning in 2011, the Fiesta will become Ford’s WRC car. At a minimum, this effort means that an All Wheel Drive forced induction version of the Fiesta will be developed for Rally competition, and perhaps some of that will trickle down to a street car version?

“I am very excited to be in the Fiesta. That is the damn car that beat me last summer at X Games. Ford has a great platform with the Fiesta to develop and push a very good rally car worldwide and also in the showrooms. I am very excited to get in the Fiesta and see what I can do in the Rally America championship and at the X Games and also in 2011 to be in the new Fiesta World Rally car,” Block says.

Heading for Ford in the WRC and in Rally America means that Subaru Rally Team USA has lost one of their leading drivers. Clearly, the competition between Block and 4-time national champion Travis Pastrana, who remains with Subaru and has done some introductory P-WRC racing with that brand, is about to heat up.

“I have been doing [Rally America] for five years now and I am going after the championship. I have been very close several times, but this year I feel like it is my year. The biggest challenge is going to be getting me seat time. I have been racing with a different manufacturer for many years now and while I have a lot of confidence in my abilities, jumping into a new car is always difficult. It is a big program we have going on this year, its global and there are a lot of different aspects to it from World Rally Championship to X Games to a new Gymkhana car,” Block says.
For their part, Subaru issued Driving Sports TV a fairly bland statement, “It’s a positive development for Rally in the U.S. should another manufacturer enter with a factory program.” While losing Block is a blow to Subaru’s dominance in North American Rally Racing, they still have Pastrana, and have been bringing X-Games BMX champion Dave Mirra up the ladder for the past two years. And the truth of the matter is, having a second manufacturer in Rally America and X Games competition brings tremendous credibility to the Rally America program as the U.S. national rally series.

Away from the world of Rally Racing, there’s just one question on the minds of Block’s fans – will there be a new Gymkhana video with Ford? Block answers that one easily and readily:

Of course! We are in the developmental stages of a new Fiesta Gymkhana car and we are looking to have some new video content out by the summer.”

Source: Driving Sports, Posted by Jeff Zurschmeide – Editor• January 6, 2010

MyFord Touch proves that the shape of things to come is awesome

MyFord Touch proves that the shape of things to come is awesome

MyFord Touch – Click above for high-res image gallery

We were scanning the web today and came across a great article from our friends at autoblog.com. It shows you some of the new technology Ford unveiled at CES this year. We think it’s pretty darn sweet and can’t wait to get our hands on one. Come on 2011 model year cars! We need our gadget fix. Make sure to check back with your Maryland Ford Dealer to see what models will have this available.

Ford began its MyFord Touch presentation with a simple question: “People line up for iPhones – why not cars?” What is it about certain pieces of technology that makes them a “must have”? And since the iPhone is really just a merger of two things we already have (a cell phone and PC), is it possible to blend something into a car that will get ’em lining up around the block? Quite obviously, Ford’s hoping the answer is yes.

MyFord Touch – and if you buy a Lincoln, MyLincoln Touch – is a piece of driver connect technology like SYNC, only much more advanced. In fact, you can think of MyFord as SYNC 2.0. Or, you could, if not for the fact that there already is a SYNC 2.0. Regardless, in-car technology can do myriad of things these days, and Ford thinks it’s found a way to group and display all of a vehicle’s functionality in a logical, intuitive and useful way. Sadly, Ford is internally calling this “simplexity,” as in making the complex simple. Or, as we wrote in our notes, “barf.” Thankfully, the public will know it as MyFord Touch.

Ford wants you to think of MyFord Touch as an electronic Swiss Army knife. Physically speaking, here’s what you get: A large, eight-inch touchscreen display in the center stack, two 4.2-inch LCD screens to the right and left of an analog speedometer (the exact same screens you’ll find in the Fusion Hybrid) and two steering wheel-mounted five-way button controls. Using Ford’s award-winning HMI (human-machine interface) setup, MyFord Touch seeks to allow a driver to control in-car technology through either voice, touch or the wheel-mounted controllers. As Ford termed it, VUI (voice user interface), TUI (touch user interface) and GUI (graphic user interface).

While that might sounds a touch (no pun) complex, it isn’t. How’s that possible? Grouping. Ford has gone ahead and broken down all of the possible non-driving-related tasks into four groups: Phone, Climate, Navigation and Entertainment. Is Ford 100 percent accurate with their groupings? Like in submarine warfare, close enough. Not only are there the four groups, but Ford also chose a color for each group. That last part is more important than it might first seem and here’s why…

As far as the large, eight-inch touchscreen goes, its four corners each contain a button for one of the four groupings. Phone is brown, Navigation is green, Entertainment is purple and Climate is blue. We haven’t had a chance to play with MyFord Touch yet, but we understand that the system is quite customizable. Don’t like that shade green? Think Climate should be red and not blue? Not a problem.

Returning to the two 4.2-inch LCD screens, the one to the left contains all your usual mileage and fuel information: trip computer, radar cruise control distance indicator, vehicle information and even a tachometer, if you like. In other words, information directly related to operating the car. The screen on the right however, displays information from the four MyFord Touch groupings. The idea is that after a little practice, you will be able to know which group you’re looking at simply based on color – you won’t have to read anything – and your eyes will spend more time on the road. A noble goal, for certain.

Going with that mantra and/or old Doors song, the five-way thumb controls (up, down, left, right, click) keep your hands on the wheel. The left controller is for the left screen, and (shockingly) the right is for the right one. Of course, even better than using a touchscreen or working wheel buttons is using your own voice. Ford assured us that the voice recognition system shipping with MyFord Touch is much more conversational than the VR system currently shipping with SYNC. Instead of talking your way through a series of menus (SYNC asks you what source you want, for example iPod, then asks you what track or artist), MyFord Touch should just require you say, “Play ‘John the Fisherman’ by Primus” and be done with it. Emphasis on should.

Here’s a couple of nifty details, and please keep in mind that we didn’t get to play with MyFord Touch – yet (expect a video coming soon out of CES). Users will be able to take all of their MyFord Touch settings with them from vehicle to vehicle – just plug in an SD card or flash drive and you’re good to go drive another MyFord Touch-equipped car. Your color scheme, your radio presets, your music tags, your seat position – whatever – all go with you. It will even welcome you by name, no matter the car. With the music tags, MyFord and MyLincoln Touch are the first systems that allow you to tag songs on the fly. Ford didn’t go into great details on this, but we imagine you could would be able to hear something on the radio, tag it, and then let MyFord Touch search for it. This could be especially cool with the SYNC app that lets you listen to internet radio.

The first vehicle this new system will be available on is the 2011 Lincoln MKX, which will debut at next week’s Detroit Auto Show. As such, we’ll be looking at MyLincoln Touch as opposed to MyFord. Differences? Not really, but the two come standard with different colors (MyLincoln’s are yellow for Communication/Phone, green for Navigation, red for Entertainment and blue for Climate). Shouldn’t the colors be identical? Probably, but they are customizable and portable, so it doesn’t really matter. After the MKX, look for this technology in the refreshed 2011 Ford Edge and then the all-new 2011 Ford Focus. Eventually, 80 percent of all Fords will be available with MyFord or MyLincoln Touch. Just speculating here, but we wonder if the 20 percent not getting the good stuff is Mercury…

Besides all the little details, the big picture we took away from the MyFord Touch is Ford is serious. These people knew going halfway wouldn’t be good enough. The screens are beautiful. Before seeing MyFord Touch, we already thought that Ford had the best navigation/entertainment stuff in the industry (SYNC is really, really good – especially with Sirius Travel Link). MyFord Touch brings Ford a generation (or two) beyond the competition. In other words, no one could even compete with Ford’s old stuff. How on earth will they manage against MyFord Touch?

Source[AutoBlog]

Ford posts 33% sales gain in 2009

Looking Way Up: Ford posts 33% sales gain in 2009, 15% market share

While automotive sales have been almost universally down in 2009 compared to 2008,Ford has a legitimate reason to crow about its December figures, which are up a third over December of ’08 and an impressive 50 percent over November.

Ford boasts that its market share is up to 15 percent – one full percentage point higher than in 2008 and the first time since 1995 that the Blue Oval has gained on its competitors. Ford, Lincoln and even Mercury sales were improved in December. Here are a few of the highlights:

  • Ford Fusion: Posted a December sales increase of 83 percent and set new December (18,852) and full-year (180,671) sales records.
  • Ford Taurus: Sales totaled 7,256 for the month, up 110 percent versus a year ago. Since the introduction of the 2010 model in August, Taurus sales are nearly 90 percent higher than a year ago.
  • Ford Escape: Set a December sales record (19,156), up 75 percent versus a year ago. For the full year, Escape sales totaled 173,044, the second-best sales year ever.
  • Ford F-Series: America’s best-selling truck for 33 years in a row. Best sales month since March 2008. F-Series sales in December were 48,209 (up 16 percent), bringing the full-year total to 413,625. In 2009, F-Series increased its leadership position among full-size pickups with a 4 percentage-point gain in segment share.
  • Ford Hybrids: December sales of hybrid vehicles totaled 2,843, up 147 percent versus a year ago. Sales totaled 33,502 in 2009, a new record and up 72 percent versus a year ago.

Ford’s full-year sales totaled 1.62 million vehicles, down 15 percent from 2008. Even that, though, is a mild ray of sunshine considering that the industry was down about 20 percent overall.

By the Numbers – 2009: Up and Down Year Ends Down For Most Edition



Subaru, Kia and Hyundai increase alone, FoMoCo loses least

2011 Fiesta

We at Waldorf Ford regonize what a terrible year 2009 was for the auto industry as a whole. The slumping economy did nothing to bolster consumer confidence to say the least. We at your Ford Dealer in Southern Maryland noticed that all year long. With all that being said we were happy to see some good news in what could easily be considered a bad news report. Call us the eternal optimists be we see it as a glass half full senerio for us.

Most automakers giving themselves a pat on the back for a strong sales performance in December should take a second look at the books. A good month of sales to finish off a crappy year still equals a crappy year of sales. The chart below makes this perfectly evident, as only three individual brands and no multi-brand automakers managed to make it through 2009 selling more vehicles than they did in 2008. Not surprisingly,Subaru, Kia and Hyundai (in that order) were the three brands to post an overall sales increase in 2009, with Subaru posting a double-digit rise of 15 percent. With 216,652 sales overall, Subaru now sells more vehicles in the U.S. thanVolkswagen and Mazda, two direct competitors with larger lineups.

Though no multi-brand automaker can claim a sales victory in 2009, you might be surprised to learn that Ford Motor Company with its Ford, Lincoln, Mercury and Volvo brands performed the best. FoMoCo sales in 2009 fell 15 percent, a smaller drop than any of its competitors. Toyota Motor Company sales (Toyota and Lexus combined) fell over 20 percent, but the Japanese juggernaut still managed to beat Ford in number of vehicles sold (1.77 million to 1.68 million).

The rest of the industry’s performance can be viewed in the chart below. Note that there were 308 selling days in both 2008 and 2009, so the percent change in volume sold will equal the percent change in the daily average sales rate.

Brand/Company Volume % Dec. ’09 Dec. ’08 DSR* % DSR Dec. ’09 DSR Dec. ’08
Subaru 15.43 216,652 187,699 15.43 703 609
Kia 9.75 300,063 273,397 9.75 974 888
Hyundai 8.29 435,064 401,742 8.29 1,413 1,304
Volkswagen -4.34 213,454 223,128 -4.34 693 724
Audi -5.75 82,716 87,760 -5.75 269 285
Ford -14.34 1,445,742 1,687,731 -14.34 4,694 5,480
Mercedes-Benz -15.34 190,604 225,128 -15.34 619 731
Volvo -15.96 61,435 73,102 -15.96 199 237
Mini -16.37 45,225 54,077 -16.37 147 176
Lexus -16.96 215,975 260,087 -16.96 701 844
Nissan -17.81 689,014 838,361 -17.81 2,237 2,722
Honda -18.63 1,045,061 1,284,261 -18.63 3,393 4,170
Toyota -20.61 1,554,174 1,957,575 -20.61 5,046 6,356
BMW -21.12 196,502 249,113 -21.12 638 809
Mazda -21.29 207,767 263,949 -21.29 675 857
Lincoln -22.79 82,847 107,295 -22.79 269 348
Mercury -23.24 92,299 120,248 -23.24 300 390
Porsche -24.35 19,696 26,035 -24.35 64 85
Chevrolet -25.35 1,344,629 1,801,131 -25.35 4,366 5,848
Buick -25.43 102,306 137,197 -25.43 332 445
Acura -26.84 105,723 144,504 -26.84 343 469
Infiniti -28.23 81,089 112,989 -28.23 263 367
Jeep -30.61 231,701 333,901 -30.61 752 1,084
GMC -31.09 259,779 376,996 -31.09 843 1,224
Cadillac -32.31 109,092 161,159 -32.31 354 523
Pontiac -33.31 178,300 267,348 -33.31 579 868
Dodge -33.34 522,686 784,113 -33.34 1,697 2,546
Smart -40.72 14,595 24,622 -40.72 47 80
Mitsubishi -44.85 53,636 97,257 -44.85 174 316
Chrysler -47.18 177,015 335,108 -47.18 575 1,088
Saab -59.38 8,680 21,368 -59.38 28 69
Saturn -61.35 72,660 188,004 -61.35 236 610
Hummer -67.09 9,046 27,485 -67.09 29 89
COMPANIES
Ford Mo Co -15.39 1,682,323 1,988,376 -15.39 5,462 6,456
Nissan NA -19.05 770,103 951,350 -19.05 2,500 3,089
American Honda -19.46 1,150,784 1,428,765 -19.46 3,736 4,639
Toyota Mo Co -20.18 1,770,149 2,217,662 -20.18 5,747 7,200
BMW Group -20.27 241,727 303,190 -20.27 785 984
General Motors -30.07 2,084,492 2,980,688 -30.07 6,768 9,678
Chrysler Group

-35.90 931,402 1,453,122 -35.90 3,024 4,718
SOURCE [AutoBlog]